what is the briefcase app?

“the briefcase app” is a term coined and popularized by creator and marketer—jayde i. powell. the term is a humorous nickname for the professional networking site—linkedIn.

jayde first used the term on x (formerly known as twitter) in 2022 and has since used it in her content across social media and beyond. she first used it on linkedin in 2023.

used in a tweet.

twitter is real ghetto right now.

not y’all about to send me to the briefcase app.
— jayde i. powell (@jaydeipowell) November 4, 2022

i just want y’all to know that that annoying white man from marketing twitter is still as insufferable as ever—

he’s just being annoying over on the briefcase app now. 🙄
— jayde i. powell (@jaydeipowell) February 2, 2024

the briefcase app is the messiest bitch i know. https://t.co/ydFDfaN7aD
— jayde i. powell (@jaydeipowell) May 21, 2023